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You're here! Welcome! I’m Si Qi.

I am a human-centered worker with 9 years in the design industry, specializing in creative direction, branding, and visual storytelling. My work has spanned global brands (such as Apple, LV, Warner Music), NFT projects, hackathons, and community-driven art installations. With a passion for innovation, I blend artistry with strategy to create impactful designs.

Laugh And Belly Today At Apple
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I spent my weekdays at VaynerMedia. It's been eye-opening, jaw-dropping, and awesome shizzlebanggas.

I loved creating content for Prudential's social media. I loved the photoshoots we did for Pocky Australia. 

I was 20 when I decided to leave my full-time Chemist role to build my art portfolio and style of my art moniker, LaughAndBelly.

Through social media and word-of-very-kind-mouths, I landed gigs with Apple, LANEIGE, The Body Shop, huge malls in Singapore, and even the government of Singapore. Then, I decided to intern at a local boutique creative agency (Thank you, Cheng Guan, for taking a chance on me!). After the internship, I went straight to VaynerMedia APAC as a Designer/Art Director.

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After 14 months, I got scouted to work on a web3 IP project with a team to create Super Shiba Club, raised more than USD$1 million of funding, and created tons of art and even plushies(!)... The project hype has died down since NFTs have died down. I went through a "school break" and picked up coding at 42 School and hacking at Centre of Cybersecurity. It was to upskill myself since the experience I have working in the web3 industry.

 

NUS (National University of Singapore) Enterprise funded one of my projects called "Fury", which was created during a hackathon I won at Ethereum Singapore (Best UX Design). But I've graduated from the incubator.

 

Having graduated from the incubator, I am now seeking a full-time role in Marketing or Communications while remaining open to freelance and contract opportunities.

Since 2015,
I’ve worked in illustration, fine art, advertising and branding.

I learn everything through being mentored, watching YouTube videos and reading educational books. But mostly, it's through life experiences, trial and error.

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Looking back at this creative journey of mine, I'm thankful towards everyone that supported me as a working creative. Especially Christine, the Marketing Manager from BONIA, an international luxury fashion retailer, for being the first and recurring client to headhunt and approach me for corporate projects. I'm really grateful towards her for trusting me to customize/paint on leather products for BONIA's customers in a more modernized way.

Career highlights

  • My works have been to more than 100 art events and exhibitions in Singapore, Hong Kong, Australia and Germany throughout my entire career.

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  • In 2019, my illustrations have been featured at Apple Orchard Road (Singapore) for an entire week. And I was invited as a guest speaker/teacher during the June holidays.

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Fun facts about me

  • I worked in a chemical laboratory for 1 year after I graduated from school. On the same day I ended my career as a chemist, I started my creative journey by heading to Gillman Barracks to sell my artwork at their 5th Anniversary Celebration. The response was amazing and I had crowds standing infront of my booth 70% of the time.

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  • I've been bouldering and rock climbing for 5 years (on and off). But I still get headaches from V5 boulder problems.

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  • Skateboarding is a past-time for me and love collecting designer skateboards from artists and/or local skate shops.​​

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